The user should always come first. They are the ones engaging with your product whether that be a holiday online or an application that helps them book in to a hotel, it should always have the users first and foremost in mind.
User experience design (UXD or UED) is the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure in the interaction between the customer and the product. All design decisions are underpinned by research-based rationale so whether you're looking to improve the UX on an existing application or need us to work on a new project, we can help.
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